Omnata vs. Snowflake Openflow

Omnata
vs.
Snowflake Openflow

Omnata is a Snowflake Native App built ground-up for plug & play bi-directional integration between Snowflake and SaaS and databases. It is designed for the modern ELT paradigm, it's fast and easy to use, and has no infrastructure outside of Snowflake.

Openflow was recently added to Snowflake’s ecosystem as an add-on primarily to enable unstructured data ingestion. Openflow is a hosted version of the almost 20-year old Apache NiFi framework originally designed for point-to-point ETL flows.

Omnata delivers value over Openflow

Faster time to value

Get started in minutes from the marketplace with no product specific ETL skills required.

Easier to support and maintain

Clear error handling and troubleshooting so you know what's wrong with a sync straight away.

Better integrated with Snowflake and your stack

Omnata's native app architecture and stored procedure interface makes it interoperable with the rest of your pipelines, tools and Snowflake AI.

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Omnata is simply easier

Feature

Features comparison

Omnata Sync

Snowflake Openflow

No cloud infrastructure or containers required

No cloud infrastructure or containers required

Omnata

Openflow

No cloud infrastructure or containers required

Omnata

Openflow

Faster cyber-security approvals

Faster cyber-security approvals

Omnata

Openflow

Faster cyber-security approvals

Omnata

Openflow

Plug & Play connectors

Plug & Play connectors

Omnata

Openflow

Plug & Play connectors

Omnata

Openflow

Automated sync strategies

Automated sync strategies

Omnata

Openflow

Automated sync strategies

Omnata

Openflow

Easy to use UI

Easy to use UI

Omnata

Openflow

Easy to use UI

Omnata

Openflow

Flexible git-style config branching

Flexible git-style config branching

Omnata

Openflow

Flexible git-style config branching

Omnata

Openflow

Integrate with your stack

Integrate with your stack

Omnata

Openflow

Integrate with your stack

Omnata

Openflow

A more native architecture

Fewer moving pieces, less to manage, faster cyber-approval

Trusted by

Trusted by

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Product news

Follow the blog for the latest Omnata Sync product releases

Zendesk ending API access for third-party integrators, but Omnata in the clear

Zendesk is ending incremental API access for third-party integration developers. However, Omnata's Native App architecture is not affected and

Integration

| CX & Support

New connector: Ingest Notion into Snowflake

The Omnata Notion Plugin syncs your Notion workspace into Snowflake as a Native App. Pages, databases and user comments, auto-discovered, incrementally synced, no middleware

New features

| Plugins

New connector: Ingest Oracle Netsuite into Snowflake

The Omnata NetSuite Plugin ingests Oracle NetSuite ERP data into Snowflake as a Native App. Auto-discovers SuiteQL tables, incremental sync, the easiest way to move data on Snowflake.

Plugins

| ERP

New Omnata plugins for 2026

Summarising new Omnata connectors in 2026. Sync HR, payments, data platforms and more, directly into Snowflake.

Snowflake

| New connectors

Easily connect and sync between Snowflake and Zoho CRM

The Omnata Zoho CRM Plugin syncs data bi-directionally between Zoho CRM and Snowflake. Incremental sync inbound, bulk write outbound, all running as a Native App inside your Snowflake account.

New features

| New connectors

Sync payment data from PayPal Braintree

The Omnata PayPal Braintree Plugin ingests transactions, subscriptions, disputes, and customers from Braintree into Snowflake natively — no middleware, no data leaving your account.

New features

| New connectors

More questions?

Get in touch

More questions?

Get in touch