The best way to think about Salesforce Data Cloud is by its original name, a CDP (Customer Data Platform) that lives within the Salesforce ecosystem. However, it’s important to understand that Data Cloud is a completely separate underlying infrastructure from the Salesforce CRM and Marketing Clouds.

Salesforce Data Cloud is native, but an extra hop

Salesforce Data Cloud is native to the Salesforce ecosystem and provides a near ‘real-time’ integration with Snowflake.

However, this is only for the first ‘hop’, between Snowflake and Salesforce Data Cloud. To move data from Snowflake to Salesforce CRM Objects via CDP, an internal data sync is required. This sync is subject to the same performance as the regular APIs; 10-15 minute sync latency. In addition, the Salesforce admin must configure data models in CDP which can duplicate work typically done in Snowflake.

So overall, the integration architecture via Salesforce Data Cloud is actually: Snowflake → Salesforce Data Cloud → Salesforce CRM Objects, and vice versa.

Omnata Sync connects directly to the Salesforce CRM APIs

Built upon Snowflake’s new Native App framework and utilising new platform features like External Access, Omnata Sync pulls and pushes data directly from the Salesforce APIs.

The result is a single hop integration with benefits like:

• Lower sync latency; as low as 1min.

• Advanced API features; like merge and convert records.

• Simpler configuration; via a no-code native app UI.

• Reduced licensing costs; no platform add-ons required.

Try Omnata Sync for Snowflake and Salesforce integration for free

You can be up and running in minutes from the Snowflake Marketplace deploying bi-directional Snowflake and Salesforce integration for far less than SaaS middleware with unlimited data volume and sync frequency.

Start a 30-day free trial today, or get in touch with us.