Middleware and Reverse ETL tools do not solve the challenge of integrating large and real-time datasets...
😎 Syncing lead scores or customer attributes to an app is simple.
😬 But syncing millions of transactions, historical orders or error logs is another story.
✌️ Omnata solves these two distinct challenges.
data does not belong on records of that system
(like transactions in a CRM).
challenging to replicate with API rate & storage limits
data changes often and must be fresh
data cannot pass through a third party
data belongs on records of that system
(like a score on a lead record)
can be replicated without hitting API & storage limits
OK to be updated periodically
drive action from changes in data
Smarter product design needs lower levels of access and less third party infrastructure.
Connect native apps pass strict security reviews & approval by the host platform
Omnata's architecture is trusted by customers handling health & patient data