'Reverse ETL' has been trending but do we really want to do ETL when loading data into apps? Omnata Push is a step towards simplifying last-mile integration that uses Snowflake to push data, instead of using a middle layer to extract and load. Omnata now supports Snowflake to Salesforce and Marketing Cloud.
Omnata Push is what we think the future of data integration architectures should look like. The integration pattern has been proven and we're expanding our support to other parts of the Salesforce ecosystem with Marketing Cloud.
Learn about the latest approach to Salesforce with Large Data Volumes (LDV) for 2021. Salesforce can now be directly connected to cloud data warehouses; Snowflake and BigQuery, that are designed to handle operational scale workloads. Live-queries solve a bunch of problems faced by traditional extract and load integrations. Omnata unlocks integration use cases like product data, revenue and transactional data, machine learning outputs, and patient records.
Expert tips for Salesforce and Snowflake, plus, open-source and community contributions. Read insights about analytics, machine learning, enterprise architecture and data-engineering.
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