Omnata Push now supports Salesforce Marketing Cloud, SFMC. Push data directly from Snowflake, manage like SQL, integrate with dbt. Learn more about the approach and see it in action.
'Reverse ETL' has been trending but do we really want to do ETL when loading data into apps? Omnata Push is a step towards simplifying last-mile integration that uses Snowflake to push data, instead of using a middle layer to extract and load. Omnata now supports Snowflake to Salesforce and Marketing Cloud.
We thought about the priorities of data teams and the existing tools that they use and concluded that outbound data integration could be further simplified. We built a data-engineer friendly experience that uses our native Salesforce app and the native capabilities of Snowflake and dbt, an increasingly popular combination.
By the end of this article, regardless of your stack, hopefully, you’ll have an appreciation for the general challenges when taking analytics projects into production and some ideas on how to overcome them. Or at the very least, some new things to consider.
As we enter 2021, it feels as if organisations who have successfully adopted the modern data stack are finally in a position where they can truly harness the value of data being produced.
Expert tips for Salesforce and Snowflake, plus, open-source and community contributions. Read insights about analytics, machine learning, enterprise architecture and data-engineering.
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