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Product

How to Push data from Snowflake to Salesforce Marketing Cloud

Omnata Push now supports Salesforce Marketing Cloud, SFMC. Push data directly from Snowflake, manage like SQL, integrate with dbt. Learn more about the approach and see it in action.

Posted by Chris Chandler | Jun 10, 2021
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Opinion Product

The future of Reverse ETL - Smart pumps, dumb pipes

'Reverse ETL' has been trending but do we really want to do ETL when loading data into apps? Omnata Push is a step towards simplifying last-mile integration that uses Snowflake to push data, instead of using a middle layer to extract and load. Omnata now supports Snowflake to Salesforce and Marketing Cloud.

Posted by Chris Chandler | May 12, 2021
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Omnata Push is now GA

One of the questions Omnata was originally founded on, was “why can’t cloud platforms just talk directly to each other?”

Posted by James Weakley | Feb 11, 2021
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Snowflake, dbt and Salesforce - a match made by Omnata

We thought about the priorities of data teams and the existing tools that they use and concluded that outbound data integration could be further simplified. We built a data-engineer friendly experience that uses our native Salesforce app and the native capabilities of Snowflake and dbt, an increasingly popular combination.

Posted by James Weakley | Feb 10, 2021
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Opinion

DataEng Feb 21: Operational analytics in the cloud

By the end of this article, regardless of your stack, hopefully, you’ll have an appreciation for the general challenges when taking analytics projects into production and some ideas on how to overcome them. Or at the very least, some new things to consider.

Posted by James Weakley | Feb 4, 2021
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Opinion

The ways we'll get even better at analytics in 2021 - Part 1

As we enter 2021, it feels as if organisations who have successfully adopted the modern data stack are finally in a position where they can truly harness the value of data being produced.

Posted by Chris Chandler | Jan 22, 2021

Omnata blog

Expert tips for Salesforce and Snowflake, plus, open-source and community contributions. Read insights about analytics, machine learning, enterprise architecture and data-engineering.

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