Modern warehouses change the paradigm meaning data and IT teams can stop double handling data.
Your teams need a complete view of customers but that doesn’t mean you need to cram all of that data into your CRM. Previously, opening up live access to your production data warehouse was unthinkable, but BigQuery's cloud architecture is designed for concurrent queries and huge datasets. Omnata’s connector makes the most of this, returning datasets to external objects without loads or syncs.
By the end of this article, regardless of your stack, hopefully, you’ll have an appreciation for the general challenges when taking analytics projects into production and some ideas on how to overcome them. Or at the very least, some new things to consider.
As we enter 2021, it feels as if organisations who have successfully adopted the modern data stack are finally in a position where they can truly harness the value of data being produced.
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