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The future of Reverse ETL - Smart pumps, dumb pipes

'Reverse ETL' has been trending but do we really want to do ETL when loading data into apps? Omnata Push is a step towards simplifying last-mile integration that uses Snowflake to push data, instead of using a middle layer to extract and load. Omnata now supports Snowflake to Salesforce and Marketing Cloud.

Posted by Chris Chandler | May 12, 2021
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Opinion

4 steps in the evolution of integration architectures

Modern warehouses change the paradigm meaning data and IT teams can stop double handling data.

Posted by Chris Chandler | Apr 8, 2021
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Opinion

DataEng Feb 21: Operational analytics in the cloud

By the end of this article, regardless of your stack, hopefully, you’ll have an appreciation for the general challenges when taking analytics projects into production and some ideas on how to overcome them. Or at the very least, some new things to consider.

Posted by James Weakley | Feb 4, 2021
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The ways we'll get even better at analytics in 2021 - Part 1

As we enter 2021, it feels as if organisations who have successfully adopted the modern data stack are finally in a position where they can truly harness the value of data being produced.

Posted by Chris Chandler | Jan 22, 2021

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Expert tips for Salesforce and Snowflake, plus, open-source and community contributions. Read insights about analytics, machine learning, enterprise architecture and data-engineering.

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