'Reverse ETL' has been trending but do we really want to do ETL when loading data into apps? Omnata Push is a step towards simplifying last-mile integration that uses Snowflake to push data, instead of using a middle layer to extract and load. Omnata now supports Snowflake to Salesforce and Marketing Cloud.
Modern warehouses change the paradigm meaning data and IT teams can stop double handling data.
By the end of this article, regardless of your stack, hopefully, you’ll have an appreciation for the general challenges when taking analytics projects into production and some ideas on how to overcome them. Or at the very least, some new things to consider.
As we enter 2021, it feels as if organisations who have successfully adopted the modern data stack are finally in a position where they can truly harness the value of data being produced.
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