Blog > Chris Chandler


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Opinion

The future of Reverse ETL - Smart pumps, dumb pipes

'Reverse ETL' has been trending but do we really want to do ETL when loading data into apps? Omnata Push is a step towards simplifying last-mile integration that uses Snowflake to push data, instead of using a middle layer to extract and load. Omnata now supports Snowflake to Salesforce and Marketing Cloud.

Posted by Chris Chandler | May 12, 2021
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Product

Omnata Push now supports Salesforce Marketing Cloud

Omnata Push is what we think the future of data integration architectures should look like. The integration pattern has been proven and we're expanding our support to other parts of the Salesforce ecosystem with Marketing Cloud.

Posted by Chris Chandler | May 10, 2021
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Product

Omnata's new integration portal

This week we released the Omnata integration portal to public preview. The portal current supports Snowflake to Salesforce and Snowflake to Salesforce Marketing Cloud.

Posted by Chris Chandler | May 10, 2021
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Product

Large data volumes (LDV) in Salesforce - a new approach for 2021

Learn about the latest approach to Salesforce with Large Data Volumes (LDV) for 2021. Salesforce can now be directly connected to cloud data warehouses; Snowflake and BigQuery, that are designed to handle operational scale workloads. Live-queries solve a bunch of problems faced by traditional extract and load integrations. Omnata unlocks integration use cases like product data, revenue and transactional data, machine learning outputs, and patient records.

Posted by Chris Chandler | Apr 20, 2021
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Opinion

4 steps in the evolution of integration architectures

Modern warehouses change the paradigm meaning data and IT teams can stop double handling data.

Posted by Chris Chandler | Apr 8, 2021
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Product

4 features that simplify integration to Salesforce

Omnata drastically simplifies integration tasks, from Snowflake to Salesforce and BigQuery to Salesforce. Previously, this required middleware with complex setup and constant maintenance. The simplicity of this new approach rests on two key components, cloud-native data warehouse design and Salesforce Connect external objects.

Posted by Chris Chandler | Apr 1, 2021
Product

4 ways to win with BigQuery to Salesforce

Your teams need a complete view of customers but that doesn’t mean you need to cram all of that data into your CRM. Previously, opening up live access to your production data warehouse was unthinkable, but BigQuery's cloud architecture is designed for concurrent queries and huge datasets. Omnata’s connector makes the most of this, returning datasets to external objects without loads or syncs.

Posted by Chris Chandler | Mar 29, 2021
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Product

BigNews: BigQuery to Salesforce

We’re excited to announce BigQuery to Salesforce with Omnata Connect is now in public preview.

Posted by Chris Chandler | Mar 16, 2021
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Opinion

The ways we'll get even better at analytics in 2021 - Part 1

As we enter 2021, it feels as if organisations who have successfully adopted the modern data stack are finally in a position where they can truly harness the value of data being produced.

Posted by Chris Chandler | Jan 22, 2021

Omnata blog

Expert tips for Salesforce and Snowflake, plus, open-source and community contributions. Read insights about analytics, machine learning, enterprise architecture and data-engineering.

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