There are a number of ways to integrate data from Snowflake to Salesforce. Replication via API is a common method but Salesforce External Objects offer a compelling alternative for large and strategic Salesforce orgs. External Objects, enabled by Salesforce Connect allow you to architect the CRM for data-heavy operations which are common in today's enterprises.
As data grows many companies will reach the point where Salesforce CRM reaches its data limits. Salesforce Connect with an external database is the best way to offload non-core or historical data to external objects. Connecting directly to your ERP database is a bad idea! So, what database should I choose and why?
The modern data stack can help you significantly improve your CX and Support data architecture. Bring operational data to your agents in real-time and stop sending your agents on the hunt for answers.
More than just hype, the modern data stack can help you significantly improve your CRM architecture for Salesforce orgs and enterprises with large data volumes.
Most data that support agents need originates from outside of the CX platform itself. A crucial driver of efficiency is bringing that data to an agent, not sending them on a hunt for information. There are two categories of data that need to be integrated differently to complete the picture. Reverse ETL or data Push serves one category, but the other requires a real-time connection to your data warehouse.
If you use a Salesforce portal for partners and customers, it can be challenging to scale operational reporting to external users. Omnata could help you get more out of native reporting and reduce the complexity of embedded reporting approaches.
Opinions, technical guides and product news from Omnata - modern data integration.
Blogs from James Weakley, Snowflake Data Super Hero.
Insights about Reverse ETL and operational data integration.
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